Redesign of Riseup.ai website
RiseUp is an AI-powered learning platform that accelerates time-to-skill by providing personalized, data-driven learning experiences for employees and admins.
Camille is an outstanding UX/UI designer who makes the complex process of a website or app redesign feel easy! We collaborated on the rebuild of the Rise Up website, transforming it into both a brand showcase for a learning tech innovator and a powerful demand-generation engine. She was deeply committed to realising our vision, constantly challenging assumptions, and introducing fresh ideas to keep the site aligned with evolving trends. Thanks to her expertise and drive, we delivered on time and with a result we’re proud of.
Overview
Rise Up was expanding internationally and needed a marketing website that clearly communicated its value to a global audience of HR managers, L&D leaders, and digital learning managers. The existing website wasn’t supporting this growth. It lacked clarity, scalability, and a strong user experience, creating friction for both prospective clients and internal teams.
Audit
- Unclear value proposition Visitors struggled to quickly understand Rise Up’s unique selling points (USPs).
- Poor navigation Content was buried under a confusing structure, making it hard to find relevant information.
- Lack of transparency Pricing and feature details weren’t clearly presented, creating distrust.
- Technical constraints The site had to work seamlessly within HubSpot, limiting layout and interaction options.
- Inconsistent visuals No digital design system existed, leading to inconsistent brand representation across marketing materials.
Research
User Interviews
I spoke directly with existing clients and prospects across French and UK markets to understand their perspective on Rise Up and the broader LMS landscape.
Stakeholder Interviews
Interviewed Rise Up's leadership team (CEO, CTO, Head of Learning, Sales & Marketing) to align on business objectives and gather internal insights on the website's current challenges.
Competitive Evaluation
Analyzed the UX and UI of main competitor websites to benchmark industry standards, best practices and where Rise Up could stand out.
Solutions
- Clearer Navigation Simplified and restructured the navigation menu to ensure clear hierarchies and intuitive categories.
- Transparency Boost Introduced clearer pricing visibility, transparent messaging, and highlighted social proof elements.
- Scalable UI System Developed a scalable UI system with reusable components, typography rules, and a cohesive color palette aligned with Rise Up’s new branding.
- Key pages flow Restructured the content and interactions to create a smoother flow, guiding visitors logically from learning about the platform to requesting a demo.
- Highlighting USPs Worked on bringing unique selling points to the forefront with dedicated sections, bold typography, and engaging visuals.
Outcomes and impact
After launch, initial feedback from both Rise Up’s internal teams and clients confirmed that the redesign achieved its goals: Easier to communicate product value to prospects Simpler navigation for L&D managers to find relevant content Improved trust due to transparent pricing and feature clarity
📌 Next Steps
The website redesign was only the first step in Rise Up’s digital transformation. To help them fully leverage the new design, I continued working with the team on two strategic missions:
Creative Production
Designed static visuals and 2D animated videos to elevate the website experience and support marketing campaigns. These assets aligned closely with the new brand and helped communicate Rise Up’s innovative features more dynamically.
Website Design Guide
Developed a clear, actionable Website Design Guide for marketing and web teams. This resource ensures the site remains user-friendly, consistent, and optimized, even as new content and pages are added.